The home of She Shreds with Rasan Listen to the podcast →
Book a call

Who I am

Hey, I'm Rasan.

Ra·san  /RUSS-ann/

Founder/Owner, Rasan Loray Content Co. Host, She Shreds with Rasan Host, She Shreds with Rasan Radio

First things first: it's pronounced RUSS-ann. Like Russ, with an "ann" on the end. Easy, right? And yes, Loray is my middle name (the same Loray in Rasan Loray Content Co.). It's a family hand-me-down, and way easier to say. Want the story behind my first name? Just ask. I'll be glad to tell you.

RawsanRaisinRuthannRoseanneRoxanneRushanneRazan

I've been called all of these and then some. Raisin is my personal favorite. I'm not a dried grape, but I'll still answer. And back in my hometown? I'm widely known as Rosie, and that one's totally legit.

Now that we've cleared that up: I'm just a girl from a small town in Ohio who loves her '80s hair metal, hard rock, and many genres of metal that exist today.

After more than 20 years in the corporate healthcare world, I walked away to focus on my creativity and my passion for supporting hard rock and metal artists.

And while I'm becoming well known for my shows, my real goal is to build up artists and brands in the music business. I do that by growing the audience around their brand through my social media and marketing services. Rasan Loray Content Co. encompasses all of the above.

My work is focused on creating solid and relatable content systems, hosting the She Shreds with Rasan podcast, and She Shreds with Rasan Radio. My network includes musicians, podcasters, venue owners, PR agencies, and managers (just to name a few). I also love helping people who are thinking about starting a podcast or just launched one. I learned a lot of this through trial and error, and I believe in sharing what I've learned so others can expand on their own creativity without the guesswork.

I am very fortunate to do what I am passionate about and to continue growing as a multi-faceted, female-owned business in the music industry.

By the way, if I come across your content and it is a dumpster fire of s***, you can expect that I will reach out to you because I care about what you have built. I help you turn ideas into videos, posts, and content that keeps your fans and clients returning for more.

Content calendars · Content systems · Podcast editor · Podcast strategy consultations · Social media marketing & coordination

Your story raw.
Your show loud.

Raw interviews → clean episodes, short-form clips and ready-to-post content. I work with artists, creators and music-industry people who have something real to say. You hit record. I edit the episode, cut the clips, plan the calendar and get it posted. No fluff, no guesswork.

153Kviews on a single She Shreds Instagram clip (Kingz and Thievez)
1.1Kshares on that same clip, plus 10.6K interactions
5platforms carrying the show: Spotify, Apple, Amazon, iHeart, YouTube

Services

What I do for you

Pick the lane you need. Every project comes with a clear scope, set revision rounds and usage rights spelled out up front, so nobody gets surprised.

Plan ahead

Content calendar builder

A month of content mapped out before you need it, built around your episodes, releases and shows.

  • 30-day calendar with every post dated
  • Post ideas and hooks pulled from each episode
  • Release, tour and event dates built in

Start right

Podcast consultation

For aspiring podcasters. We map your format, setup, workflow and launch plan in one focused session.

  • Show concept and episode format
  • Gear and recording workflow
  • Publishing and promo plan

Most booked

Podcast editing

Raw interviews in, clean episodes out. Full video and audio edits built from your Riverside, Zoom or camera files.

  • Dead air, flubs and retakes cut
  • Multicam switching, lower thirds and a branded thumbnail
  • Short-form clips cut vertical with captions for Reels, TikTok and Shorts

Get it seen

Social media marketing & coordination

Your content goes out on schedule, on the platforms where your audience actually hangs out.

  • Ready-to-post captions and hashtags
  • Posting coordinated across Instagram, TikTok, Facebook and YouTube
  • Check-ins on what's landing and what to do next

Portfolio

Work that got heard

I host and edit She Shreds with Rasan, a hard rock and metal podcast that gives musicians a place to tell their stories. Every episode is my own edit, from first cut to thumbnail.

Chuck BillyTestamentInterview episode · full edit
SHE SHREDS

Featured on Blabbermouth.net

Interview with Chuck Billy of Testament

A long-form conversation with a metal legend, edited for flow and picked up by Blabbermouth. I also wrote a companion article for Sound Fury.

Kingz and ThievezShort-form clipVertical cut · captions
SHE SHREDS

153K views · 10.6K interactions · 1.1K shares

The clip that traveled

One well-chosen minute from a full interview, cut and captioned for Instagram. Proof that the right moment does the promo for you.

Blog

Straight talk for creators

Practical posts for people starting or growing a show. What works, what wastes your time, and what I learned the hard way.

Getting started

Your first episode doesn't need a studio

The gear and setup that actually matter when you're starting, and what can wait until you've got listeners.

5 min read

Growth

One clip, 153K views: what made it work

A breakdown of the Kingz and Thievez clip, from picking the moment to the caption that made people share.

6 min read

Music industry

Why bands should treat interviews like releases

Your podcast spot is content you can use for months. How to plan for it before you ever sit down to record.

4 min read

Bookings

Free 15-minute coffee break

A quick 15-minute chat to hear how you're handling your content right now, what's working, and what's a pain.

No pitch, no pressure. If it looks like I can help, we'll talk next steps. If not, you'll still walk away with a few ideas you can use.

Coffee break15 MIN
TopicYOUR CONTENT
CostFREE
WhereGOOGLE MEET
Pick a time

Community

Join the Shred Crew

A fan bringing stories to the fans. Listen in, hang out in the comments, and get first word on live recordings, showcases and workshops coming to Ohio.

Get on the list

Episode drops, behind-the-scenes and creator tips, straight to your inbox.

No spam. Unsubscribe anytime with one click.

Newsletter

Read the newsletter

Every issue lives here: episode drops, behind-the-scenes from She Shreds, and content tips you can use the same day.

#1

The first issue is on the way

Subscribe now and it lands in your inbox before it shows up here.

What you'll get

  • New She Shreds episodes and the stories behind them
  • Ohio shows, live recordings and events before anyone else
  • Straight-talk content tips for podcasters, creators and bands

Merch

She Shreds merch

Coming soon

Gear for the fans, the players and the bands grinding to get heard. Get on the list and you'll hear about every drop before anyone else.

First drop · Just in time for the holidays

She Shreds 2027 Calendar

Twelve months of rock-glam She Shreds shots. Grab it as a printable PDF, or as phone and desktop wallpapers with each month's dates built in.

She Shreds 2027 Collector Pack: the calendar, a wallpaper pack and one signed limited-edition piece, all in one.

For listeners

Fan Collection

  • 2027 calendar
  • Phone and desktop wallpaper packs
  • Metal desktop wallpapers
  • Signed wallpapers LIMITED EDITION
  • Behind-the-scenes sets from recording days, guest interviews, radio prep and live shows
  • Exclusive photo sets

For concert-goers and players

Music Lover Printables

  • Concert journals
  • Guitar practice journals
  • Show planners
  • Festival packing checklist

For musicians

Band Toolkit

  • Release Day Checklist
  • "100 Places to Promote Your Band"
  • Music promotion checklist